Hi. I'm Saf. I've been a copywriter for 12+ years. And a creative writer my whole life.
A lil intro
When I was a kid, I wanted to work for NatGeo so I could have adventures around the world. Somewhere between working on sheep farms in Australia, getting a zoology degree, and motorcycling around Asia, I found my calling as a copywriter. I never got around to working for NatGeo, but I am still buzzing from when I got to write scripts for David Suzuki.
Experience
CHURCH+STATE. SENIOR COPYWRITER. 2021–NOW
JUNCTION59. SENIOR COPYWRITER. 2017–2021
FREELANCE (COSETTE, JUNIPER PARK/TBWA, SANDBOX). COPYWRITER. 2017
ONE ADVERTISING. COPYWRITER. 2014–2016
Brands
Google Canada, Baby Love, Dulux, CloudTax, Scouts Canada, Lumenus, Humber, Servus Credit Union, Deloitte, Zaria Court, Canada Post, TELUS, SiriusXM, Maison Birks, Daily Bread Food Bank, Konecranes, MADD Canada, Acuity Brands, Save The Children, Steelcon, CBC, Rogers, Weston Foods, Dairy Farmers of Canada, Canadian Blood Services, Ripley's Aquarium, Fountain Tire, Union Gas, H&R Block, Heineken, and more.
Awards
Radio Mercury Gold